Sales & Business Development - Workshop Glasgow

The objective of this workshop is to help delegates understand the importance of Sales referrals, Business Development & Networking to provide them with practical strategies & techniques for effectively leveraging referrals to drive business growth.

Agenda:

First Segment

4 Cornerstones of Sales & Networking Mastery

1. Connect - Who is your target audience? Are you getting to the right connections & asking the right questions?
2. Learn - How are you educating your connections? Are you building confidence & trust with your connections, are you delivering an impactful networking introduction?
3. Support - Are you utilising your networking groups to their full potential, & are YOU getting the right balance?
4. Engage - Put together your business development networking Strategy plan for the next 4 weeks & beyond with a focus on getting qualified business referrals.

Second Segment

7 Steps to Thrive with Business Introductions

1. Introduction to Sales Referrals - Why sales referrals are important for business growth - The power of word-of-mouth marketing and social proof.
2. Building a Referral Culture - Creating a customer-centric mindset within the organisation - Best practices for asking for referrals from existing customers.
3. Leveraging Networks & Relationships - Identifying and nurturing key strategic partnerships - Networking strategies for generating quality referrals.
4. Referral Conversion Techniques - Effective communication & relationship-building with referral leads - Overcoming common objections & barriers in the referral process.
5. Referral Tracking & Measurement - Implementing systems for tracking and measuring referral sources and outcomes.
6. Best Practice & Case Studies - Learning from successful businesses that have mastered the art of leveraging sales referrals - Sharing & discussing best practices for maximising referral opportunities - Q&A and open discussion.
7. Action Planning & Implementation - Developing a personalised action plan for leveraging sales referrals in the participants' respective businesses - Setting specific goals & milestones for referral generation and conversion.

The workshop will be interactive & include group discussions, case study analysis, & practical exercises to help participants apply the concepts & strategies learned to their own businesses.

Please arrive for 1030 as we will start promptly at 1045, wrapping up at 1400.

Refreshments are included as well as elevenses - coffee & Teas.

Any questions, please contact me on the number/email below.